…And then the screaming started.
After a long day of surfing the web, you crash hard and sleep soundly. But suddenly you are awakened by the persistent ringing of your phone.
You answer it, and the voice at the other end speaks sinisterly, "If you know what's good for you, you'll back off. You don't want this, you really don't."
You're sitting in the dark at 3:00 a.m., staring at the now-dead phone, thinking to yourself, "What have I gotten into?" Then you remember the strange web site you signed up for earlier that evening on a lark. You realize that whoever they are, they already know a lot more about you than you do about them.
You'd better get cracking.
Welcome to the world of Alternate Reality Gaming.
Welcome to unfiction.
"…the single most important tool for ARGers."
—Charles Herold, New York Times