search4e :: rumors |
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Search4e.org is an interactive, real-time, parallel reality that breaks down the barriers between the ‘real’ world and the constructed world. The constructed world is build around the mysterious disappearance of the plot’s main character, Ed Sobian, which the audience/participants actively investigate, uncovering clues and prizes along the way. Transcending traditional entertainment genre categories such as gaming or television shows, Search4e.org moves beyond these traditional definitions in several notable ways:
“I’ve searched for the past five years for an entertainment property as compelling as Search4e.org, which is absolutely unique in today’s entertainment marketplace,” commented Massarsky. “It’s like falling into a John Grisham novel. Participants are simultaneously investigating the mystery, and influencing the future direction of the storyline. In an added twist, the fictional and real worlds intersect through our unique prize and promotions structure, our staged ‘street theater’ events, and by making the characters appear to have lives in the real world.” The Lycos cross-promotion, slated to launch in conjunction with the Search4e.org November 1 kick-off, will include banners, live chats with characters from the storyline, dedicated discussion boards and key word referrals. Additionally, Lycos will be incorporated into the storyline as a location where various clues might be found, and actual clues and prizes will be planted throughout the Lycos site for Search4e.org participants to uncover. Steve Massarsky is a successful entrepreneur who has received extensive press coverage. In 1989, he helped found and then built the third largest comic book company in the U.S. at the time, Valiant Comics, which he sold in 1994 for $65 million dollars. Massarsky got his start in politics, as director of entertainment in the McGovern presidential campaign. Massarsky then segued into the rock and roll arena, were he gained prominence as manager of the Allman Brothers Band, and discovered rock artist/actress Cyndi Lauper. Massarsky earned a law degree in 1975, and practiced entertainment law for several years, representing Nintendo, Aerosmith, Leonard Cohen, Psychedelic Furs, Cabbage Patch and Willie Mays, before launching Valiant Comics.
About S E C O N D S T A T E™ Headquartered in New York, privately held S E C O N D S T A T E™ is a multi-media company creating web-based entertainment products. The company was founded in early 2002 by Massarsky in association with other partners, including filmmaker Waldemar Korzeniowsky. # # # |
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