Recursive Guerilla Marketing

What happens when a guerilla marketing campaign spawns its own guerilla marketing in turn? Recursion! It's what's for dinner.

Year Zero logo spotted in wild

I spotted this attempt at stencil art on my way home for lunch today, spray-painted on the surface of a pedestrian bridge that crosses over the railroad line. Year Zero fans may recognize it as the logo for the Open Source Resistance, an in-game call to action.

I believe this is the first time I have spotted in meatspace content connected with an ARG that appears to have been generated and placed by a player rather than the puppetmasters.