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We received word yesterday that the Experience It! campaign concluded successfully last week with a midnight rendezvous on Friday, December 13, at the Boise Art Museum. The event showcased the work of video artist, Gary Hill, and close to 100 people attended.

The ARG campaign leading up to the event was organized at the request of the museum for an original and different way to attract new museum visitors. The idea was to begin with the flyers as the rabbit hole for individuals to stumble across, and other modes of information and clue delivery included bulletin board signs, printed drink coasters, billboards, and even an ad in the local paper.

All of the campaign participants who attended the exhibit were given an article explaining the concept, and treated to a DJ, free food, and drinks in the Museum's main gallery after they toured the Gary Hill Exhibit. The Boise Art Museum was well pleased by the turnout.

According to the campaign coordinator, the game is in the process of being converted to online play, so that the trail of clues can be followed without the need to travel to Boise. "This was originally designed for new online gamers who have never participated in ARGs, so unForum members will solve this very quickly but it might be a nice lunch break adventure," the coordinator said.

As pointed out by a guest on the unForum, there is a new message from Maurice at the Martin Heidegger site, giving some information that previously could only be obtained by going to a specific brewpub and asking a bartender about Maurice in person. Players can now continue the journey to the conclusion, which will include a behind-the-scenes description of the various sites, important clues, and photos of the places and signs around Boise that were used in the campaign. The conversion is anticipated to be completed by this weekend, and will remain active through January of next year.

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We received a congratulatory email from the law firm that kicked up a ruckus the other day.

From: Landau Luckman Lake
Date: Thu, 12 Dec 2002 21:39:12 -0800 (PST)
Subject: Well Done

Dear Sirs and Ladies:

As you are no doubt aware, our firm has recently submitted a series of photos and documents to various members of your community, in accordance with a set of instructions that we have received from a long-standing client. In following along with said group of instructions, we do hereby offer some explanation of these actions.

Our client, who is to remain anonymous, has delivered into our care several packages. These packages contain information that has yet to be looked [at] by anyone for several decades. As such, our client has very specific requirements regarding the dispersal of the packages and information that we have been entrusted with. Specifically, we have been instructed to make available a series of 6 tests. For example, the information passed into the series of documents that we recently distributed comprises the first test. Five additional tests will follow in the coming weeks. When any member of this community believes they have solved a test, the answer must be submitted to our firm for verification. When all 6 tests have been completed, we then open the next set of instructions and determine what is to happen next. Please note: Any participation in deciphering the information is strictly voluntary.

Stephen Lake

Looks like cemgate's solution was correct. And bonus, now we have the email address that she was missing!

Seemingly random members of the ARG community were delivered emails today, containing personally addressed letters in PDF format and, in some cases, attached mp3 or graphic files. The letters appeared to be from a Denver, CO, based law firm called Landau, Luckman & Lake, PLLC. As yet, no one knows the original source of the information, or its purpose or the purpose of the attached files. The law firm claims to just be passing it along. Someone did note, however, that the name of the law firm brings up X-Men comic references when Googled.

Discussion is rampant on the Unforum and (we're told) at CD (registration required). In a surprising move, WB managed to track down someone claiming to speak for Landau, Luckman & Lake and have a few words with him. Way to go, WB!

Another update can be had at the Chasing The Wish website as of today. There's a little more information on when the campaign is projected to begin, and an opportunity to sign up to help promote the game from behind the curtain!